The key factor to delivering a magazine successfully depends upon clear and concise communication with you the client and other stakeholders.
An initial project briefing with us will outline your key objectives and determine the contents of the magazine. Regular team meetings will continuously be held to discuss progress and important developments or challenges.
Journalists will research stories, conduct interviews with talent, write stories and submit copy to the editor. The editor will subedit stories and send to the design department for graphic design and also to the proof reader to minimise typing errors.
While laying out content sent from the editorial team, graphic designers also liaise with advertisers should there be a requirement for us to create adverts. The photographer will also be in constant communication with the editorial team and the designers to ensure all appropriate images are delivered on-time and to the highest quality.
Simultaneously, the advertising staff will undertake the sales process, including making phone calls, meeting prospective clients in person, sending emails and pitching the magazine to the market.
The final copy will be read again by the subeditor to check for accuracy and update any stories if required. The final proof is then sent to the client for any amendments to be made before sending to print.
We will confirm printing and distribution details with you and will maintain close communication with printing and distribution partners to ensure the magazine is delivered to the printing company before deadline.
We have a close relationship with a number of printers and, depending on the print requirements, will organise printing with the most suitable company.
The volume printed by us has given us economies of scale where we have the ability to negotiate rates below industry standard. These close relationships give us full control over quality insurance.
The magazine will contain the best possible content in-line with all criteria, including the most interesting and relevant for readers; creating synergy with the culture of the key target market; and achieving clear objectives for you and your business.